The purpose of LeoQED was to re-imagine healthcare into a native mobile app experience. We did this by looking at ways to expanding and bringing together the responsibility of being a healthcare provider and inspiring a healthier lifestyle. This project was initiated with the research and discovery of Cigna’s prior app, winstonQED, and collaboration with internal industry and product innovation experts. From there I was able to set the tone for the project by outlining a strategy, design principles, approach and plan of attack oriented into a single comprehensive demo. The approach was to create a refreshingly complimentary brand identity and story that illustrated how this product is there for you during the moments that matter most to inspire a healthier you.
